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Mag7 desk

Mag7 Desk Note #115

OPEN PREVIEWDESK NOTE 115 · 15 SEPT 2026 · 07:23 ET

Published 7:23 AM ET · Market data through 7:23 AM ET

Leadership

META strongest trend · GOOGL cleanest relative

Positioning

5/7 ABOVE EMA20 · 11% AVG CONV

Risk

2/7 BELOW EMA20 · NVDA WEAKEST RELATIVE

Watch

NVDA -3.7% vs EMA20

Deltas

Since last note

  • NEW AAPL: iOS 27 is out now. Here are the biggest changes the update is bringing to your iPhone.

Desk Synthesis

Executive Takeaway

This is a duration event, not a demand event. Five of seven Mag7 hold above EMA20 while semi-cap equities liquidate (SMH -4.8% on the day; ASML/AMAT/LRCX/KLAC -15% to -21% over 21 sessions) — but CapexIndex's $947.7B combined / $319.5B AI-attributed spend and rising TSMC YoY say orders were locked quarters ago. Bud Fox's read: own the CapEx owners, rent the CapEx sellers, and respect that the long end — not AI fundamentals — is setting the multiple.

Positioning

  • Platform over silicon. META (+9.4% vs EMA20, outperforming GOOGL/SNAP by 4.7pp) and MSFT (+2.2pp vs GOOGL/AMZN) are where the "AI concern" flow is rotating. META at RSI 70.8 is not a chase-here entry; MSFT is the steadier expression.
  • GOOGL is the catch-up leg, not the crowded one — lagging META/MSFT by 3.7pp on trend while being the single largest CapEx spender at $185.0B.
  • NVDA: don't press the short. Below EMA20 with 31% conviction but in-line with AMD/AVGO — sector beta, not share loss. IV30 sits 20.2 points below RV20, so owned optionality is cheap relative to how it actually moves.
  • AMZN is the quieter problem: below EMA20, RSI 45.8, only in-line with WMT/COST despite $130B CapEx — the market isn't paying it for the spend.

Key Risks

  • If yields hold near 5%, the high-multiple leaders break first — META at RSI 70.8 and AAPL at the 90th 52-week percentile are the vulnerable ends, however strong the CapEx print.
  • False comfort in credit: HY OAS 2.65% is tightening, which tempts a benign read. Equity/duration stress can run far before credit confirms.
  • Data caveats to flag: FT's "10Y at 5%" exceeds the official DGS10 print of 4.96%; TSMC monthly revenue shows $0M with +53.3% YoY (feed artifact — trust the YoY direction, not the level); and the hyperscaler CapEx feed is unavailable, so the "5/5 cutting QoQ" line is unverified here.

Watch

NVDA · reclaim of EMA20 (price 210.96, -3.7% below) against CapexIndex $947.7B combined CapEx and rising TSMC YoY — that's the confirmation structure is overriding tape.

What Changed

First issue in this series — all Mag7 headlines carry [NEW] tags with no prior-day baseline.

Universe

Magnificent Seven · 7 names

SOURCE Yahoo Finance · AS OF 15 SEPT 2026 07:23 ET

Price = daily close · vs SPY = 24h relative · equity as of Sep 15, 7:23 AM ET · options as of Sep 15, 7:07 AM ET

SymbolPriceTrendRSIRVOLRV20IV30IV−RVSkewvs SPYConv
AAPL333.08+4.0%63.30.92x23.727.1+3.4+0.69%7%
MSFT505.41+2.6%61.41.11x22.836.2+13.4+2.42%18%
GOOGL349.39+2.3%55.11.56x22.647.2+24.6+3.66%10%
AMZN253.54-1.5%45.81.07x26.243.0+16.8-0.82%0%
NVDA210.96-3.7%43.91.03x45.325.0-20.2-2.91%31%
META665.60+9.4%70.81.08x37.335.7-1.7+3.16%9%
TSLA358.97+0.6%51.50.82x51.162.8+11.7-1.32%0%

Community

TradingView strategies · Mag7

Strategy bench not available this generation.

Macro

US macro + FX · 13 series

SOURCE FRED · AS OF 15 SEPT 2026 07:06 ET

SeriesLabelLatestChangeAs of
DFFFed funds effective3.63%+0.002026-09-11 LAGGED
DGS22Y Treasury4.63%+0.072026-09-11 LAGGED
DGS1010Y Treasury4.96%+0.012026-09-11 LAGGED
T10Y2Y10Y–2Y spread0.32%-0.012026-09-14
T10YIE10Y breakeven inflation2.37%+0.012026-09-14
BAMLH0A0HYM2HY OAS2.65%-0.052026-09-11 LAGGED
UNRATEUnemployment rate4.10%+0.002026-08-01 LAGGED
CPIAUCSLCPI (all urban, SA)334.1+3.71% YoY2026-08-01 LAGGED
DTWEXBGSBroad USD index118.2+0.132026-09-11 LAGGED
DEXUSEUEURUSD1.1604-0.00252026-09-11 LAGGED
DEXJPUSUSDJPY153.71-0.352026-09-11 LAGGED
DEXCHUSUSDCNY (CNH proxy)6.7080+0.00192026-09-11 LAGGED
VIXCLSVIX15.84-2.002026-09-11 LAGGED

Metals

Precious & auto metals · 5

SOURCE Yahoo Finance · Futures · AS OF 15 SEPT 2026 07:06 ET

Pt / Pd / Ag / Au + Cu

IDMetalPrice1d5d21dAuto relevance
PLPlatinum$1,771.4-0.25%-4.16%+1.22%Catalytic converters (ICE); cost input for auto OEMs / suppliers
PAPalladium$1,305+0.80%-3.73%-1.32%Gasoline catalytic converters; sharp moves hit auto input costs
SISilver$63.69+0.29%-3.92%-1.99%Electronics / EV contacts; industrial demand proxy
GCGold$4,323-0.66%-1.61%-1.31%Macro risk / real-rate proxy; can affect auto valuation multiples
HGCopper$6.4015+1.13%-5.01%-3.00%EV wiring / motors; not precious but core auto cost input

Power

Power & energy · 9

SOURCE Yahoo Finance · AS OF 15 SEPT 2026 07:06 ET

Oil / gas / utilities / uranium for AI & industrial power costs

IDNamePrice1d5d21dRelevance
CLWTI crude$102.63+1.22%+10.32%+24.55%Oil complex; logistics & broader industrial cost pressure
BZBrent crude$101.51-3.95%+3.67%+14.67%Global oil benchmark; energy inflation proxy
NGNatural gas$2.882-0.48%-1.17%+5.45%US power-gen feedstock; data-center / utility cost sensitivity
XLUUtilities ETF41.82-1.34%-2.92%-5.04%Grid / power-utility equity basket; AI power demand narrative
URAUranium ETF42.19-3.08%-8.40%-6.76%Nuclear fuel chain; long-duration AI power buildout proxy
XLEEnergy Select ETF64.53-0.94%+0.73%+5.68%Integrated energy equity beta
EQIXEquinix$998.72-3.76%-3.60%-6.55%Datacenter REIT — colo capacity / interconnection demand proxy
DLRDigital Realty$179.14-5.01%-4.91%-9.33%Hyperscale datacenter real-estate / power shell deployment
VRTVertiv$237.39-7.63%-15.36%-17.29%Datacenter power & thermal infrastructure orders

Semis

Semiconductor supply chain · 6

SOURCE Yahoo Finance · AS OF 15 SEPT 2026 07:06 ET

Foundry + equipment bottleneck tape

IDNamePrice1d5d21dRelevance
SMHSemi ETF (SMH)541.50-4.75%-4.50%-8.08%Broad semiconductor supply-chain beta
TSMTSMC$418.01-3.52%-2.54%-2.90%Leading-edge foundry capacity for NVDA / Apple / AMD
ASMLASML$1,575.2-7.25%-8.15%-14.76%EUV lithography bottleneck for advanced nodes
AMATApplied Materials$424.21-7.07%-6.71%-20.56%Wafer fab equipment — deposition / etch / CMP
LRCXLam Research$273.49-8.29%-11.10%-18.85%Etch / deposition equipment for logic & memory
KLACKLA$169.09-6.39%-8.90%-19.15%Process control / inspection — yield bottleneck

Gases

Specialty gases · 3

SOURCE Yahoo Finance · AS OF 15 SEPT 2026 07:06 ET

Industrial-gas proxies for fab specialty gases

IDNamePrice1d5d21dRelevance
LINLinde$464.41-0.39%-2.76%-2.56%Largest industrial gas franchise; fab specialty-gas exposure
APDAir Products$287.13-1.48%-4.69%-6.02%Hydrogen / electronic gases for semiconductors & refining
AIQUYAir Liquide ADR$38.56-0.05%-2.45%-0.98%Electronics / specialty gases for chip manufacturing

News

Mag7 headlines · 7

SOURCE News wire · AS OF 15 SEPT 2026 07:06 ET

SymbolNameHeadlines
AAPLApple
MSFTMicrosoft
GOOGLAlphabet
AMZNAmazon
NVDANVIDIA
METAMeta
TSLATesla

News

Front-page semantics · 2

SOURCE Front-page wire · AS OF 15 SEPT 2026 07:06 ET

CNBC · FT · TipRanks · TheStreet · Fool · CNN · Fox Business

Today's news highlights ongoing concerns about China's economic policies and their potential impact on global tech and manufacturing, alongside general market movements. The focus remains on geopolitical tensions and their ripple effects on supply chains and consumer demand, which could affect Mag7 companies.

UrgencyThemeStoryMag7Source
HIGHFed/macro
Ten-year Treasury yield hits 5% for first time since 2023
The 10-year Treasury yield reaching 5% indicates rising interest rates, which can increase borrowing costs for companies and impact valuations, especially for growth stocks.
ALLFinancial Times
MEDIUMtariffs/trade
China tightens control of overseas travel in sweeping new law
China has enacted a new law that significantly tightens control over overseas travel for its citizens, which could impact international business operations and consumer spending.
AAPL, TSLA, GOOGL, AMZNFinancial Times

Influencers

Donald J. Trump

No Mag7 Truth Social posts in this generation.

Options

Mag7 options · 7

SOURCE Options · Massive · AS OF 15 SEPT 2026 07:07 ET

Front expiry ATM IV · put/call

SymbolSpotExpiryATM IVP/C volP/C OISkew
AAPL332.272026-10-1627.1%1.04
MSFT495.632026-10-1636.2%3.66
GOOGL338.502026-10-1647.2%0.00
AMZN251.892026-10-1643.0%0.53
NVDA230.362026-10-0925.0%0.14
META616.772026-10-0935.7%0.54
TSLA354.082026-10-0962.8%0.00

Alt data

Congress trades · Mag7 · 9

SOURCE Capitol Trades · AS OF 15 SEPT 2026 07:06 ET

STOCK Act disclosures

SymbolSideRangeMemberParty / chamberDate
AAPLsell1K–15KJohn BoozmanRepublican · Senate2026-08-26
MSFTbuy1K–15KGil CisnerosDemocrat · House2026-08-19
GOOGLbuy1K–15KGil CisnerosDemocrat · House2026-09-11
NVDAsell15K–50KCory BookerDemocrat · Senate2026-08-10
AMZNsell100K–250KCory BookerDemocrat · Senate2026-08-10
GOOGLsell1K–15KGil CisnerosDemocrat · House2026-09-11
GOOGLsell250K–500KJohn RoseRepublican · House2025-06-02
GOOGLsell1K–15KThomas Kean JrRepublican · House2026-08-26
MSFTsell15K–50KThomas Kean JrRepublican · House2026-08-26

Alt data

Insider trades · Mag7 · 20

SOURCE SEC EDGAR · AS OF 15 SEPT 2026 07:07 ET

Open-market purchases / sales

SymbolSideSharesPriceFilerTitleDate
METASale18,578650.21Cox Christopher KChief Product Officer2026-09-09
METASale1,422651.15Cox Christopher KChief Product Officer2026-09-09
AAPLSale1,438317.23Newstead JenniferSVP, GC and Government Affairs2026-09-08
METASale258612.99Olivan JavierChief Operating Officer2026-09-08
METASale117614.22Olivan JavierChief Operating Officer2026-09-08
METASale262615.23Olivan JavierChief Operating Officer2026-09-08
METASale855616.32Olivan JavierChief Operating Officer2026-09-08
METASale555617.28Olivan JavierChief Operating Officer2026-09-08
METASale529618.18Olivan JavierChief Operating Officer2026-09-08
METASale120618.93Olivan JavierChief Operating Officer2026-09-08
METASale78620.37Olivan JavierChief Operating Officer2026-09-08
METASale40621.03Olivan JavierChief Operating Officer2026-09-08
METASale24622.99Olivan JavierChief Operating Officer2026-09-08
METASale328616.06Olivan JavierChief Operating Officer2026-09-08
METASale228616.06Olivan JavierChief Operating Officer2026-09-08
METASale328616.06Olivan JavierChief Operating Officer2026-09-08
METASale52612.21Olivan JavierChief Operating Officer2026-09-08
METASale40613.30Olivan JavierChief Operating Officer2026-09-08
METASale200614.49Olivan JavierChief Operating Officer2026-09-08
METASale354615.88Olivan JavierChief Operating Officer2026-09-08

Alt data

Short interest · Mag7 · 7

SOURCE Short interest · AS OF 15 SEPT 2026 07:07 ET

Days to cover = SI ÷ ADV

SymbolShort interestADVDays to coverΔ SISettlement
AAPL139.75M39.54M3.53+20.1%2026-08-31
MSFT74.45M23.42M3.18+8.6%2026-08-31
GOOGL77.70M22.34M3.48+6.9%2026-08-31
AMZN92.07M34.42M2.67-3.4%2026-08-31
NVDA298.30M139.12M2.14+4.3%2026-08-31
META28.81M16.85M1.71+2.7%2026-08-31
TSLA74.23M36.42M2.04+7.3%2026-08-31

Calendar

Earnings · Mag7

No Mag7 earnings in this generation.

Comps

Competitive peers · Mag7 · 7

SOURCE Competitive peers · AS OF 15 SEPT 2026 07:07 ET

PrimaryPriceTrendPeer 1PriceTrendRVOLPeer 2PriceTrendRVOLNote
AAPL333.08+4.0%MSFT505.41+2.6%1.11xGOOGL349.39+2.3%1.56xPlatform + consumer software peers
MSFT505.41+2.6%GOOGL349.39+2.3%1.56xAMZN253.54-1.5%1.07xCloud / enterprise software peers
GOOGL349.39+2.3%META665.60+9.4%1.08xMSFT505.41+2.6%1.11xAd platforms + cloud peers
AMZN253.54-1.5%WMT109.08+1.4%0.86xCOST918.91-1.1%1.07xCommerce / retail scale peers
NVDA210.96-3.7%AMD493.41+1.2%1.37xAVGO344.72-6.3%1.27xAI / semiconductor peers
META665.60+9.4%GOOGL349.39+2.3%1.56xSNAP5.84+7.0%0.82xSocial / digital ads peers
TSLA358.97+0.6%GM87.16+1.3%0.97xF13.86-1.1%0.72xAuto / EV peers

Patents

USPTO · Mag7 · 21 grants

SOURCE USPTO · AS OF 15 SEPT 2026 07:07 ET

SymbolGrantedAgePatentTitleAssignee
GOOGL2026-05-194mo agoUS12632461B2Application prediction based on a visual search determinationGoogle Llc
AAPL2026-05-124mo agoUSD1126244S1Display screen or portion thereof with animated graphical user interfaceApple Inc
GOOGL2026-05-124mo agoUS12625895B2Generating a personal database entry for a user based on natural language user inputGoogle Llc
GOOGL2026-05-124mo agoUS12625918B2Automatic navigation of interactive web documentsGoogle LLC
AMZN2026-05-124mo agoUSD1125979S1Wall mountAmazon Technologies Inc
MSFT2026-05-124mo agoUS12627818B2Constraints on locations of reference blocks for intra block copy predictionMicrosoft Technology Licensing, Llc
META2026-05-124mo agoUS12625557B2Detecting head gestures using inertial measurement unit signalsMeta Platforms, Inc
AAPL2026-05-124mo agoUSJPAUCATWUSD1126244S1Display screen or portion thereof with animated graphical user interfaceApple Inc
AAPL2026-05-054mo agoUSD1125246S1Display screen or portion thereof with iconApple Inc
NVDA2026-05-054mo agoUS12619596B2Automatical generation and maintenance of data cards for datasetsNvidia Corporation
GOOGL2026-04-284mo agoUS12613915B2Structured video documentsGoogle Llc
AMZN2026-04-284mo agoUSD1123902S1Electronic deviceAmazon Technologies Inc
AMZN2026-04-284mo agoUSJPCAUSD1123902S1Electronic deviceAmazon Technologies, Inc.
GOOGL2026-04-215mo agoUS12608369B2Methods, systems, and computer readable media related to generating a combined search queryGoogle Llc
META2026-04-215mo agoUS12608435B2Accessing content via a logged-out experienceMeta Platforms, Inc
AMZN2026-04-145mo agoUSD1122257S1Electronic deviceAmazon Technologies Inc
NVDA2026-04-145mo agoUS12602332B1Distributed page table, memory map and routing table for multiple node ...NVIDIA Corporation
AMZN2026-04-075mo agoUSD1121603S1Wireless connectivity deviceAmazon Technologies, Inc
META2026-04-075mo agoUS12597444B2Systems and methods for automated digital editingMeta Platforms, Inc
AAPL2026-04-075mo agoUSD1121665S1Display screen or portion thereof with a group of graphical user interfacesApple Inc
AMZN2026-04-075mo agoUSD1121705S1Camera mountAmazon Technologies Inc

Forward look

Stock Prediction for Tomorrow

Summary

Duration, not demand, is driving the tape: DGS10 at 4.96% (FT flagging a 5% handle) is compressing multiples while VIX climbs to 17.20 (+9.4% 5d) and semi-cap equities liquidate wholesale (SMH -4.75% 1d, LRCX -8.3%, ASML -7.3%). Breadth inside Mag7 remains constructive — five of seven above EMA20 — with rotation running from silicon into platform/CapEx owners (GOOGL, META, MSFT green on CapexIndex day moves). The $947.7B combined / $319.5B AI-attributed CapEx print and accelerating TSMC YoY argue the equipment selloff is hedging noise, not an order-book event.

Mag7 Calls

  • AAPL · Flat · low — +4.0% vs EMA20 and RSI 63.3 but 90th 52w percentile with IV30 only +3.4 over RV20 and RVOL 0.92x; iOS 27 launch and Morgan Stanley reiteration are already priced, SI +20.1% adds two-way friction.
  • MSFT · Up · medium — Outperforming GOOGL/AMZN by 2.2pp, RSI 61.4, +1.97% 24h against a down SPY tape; P/C volume 3.66 is heavy hedging, not directional selling, and the "Humanist AI" headline keeps the narrative constructive.
  • GOOGL · Up · medium — The catch-up leg: lagging META/MSFT by 3.7pp on trend while carrying the largest CapEx book at $185.0B, RVOL 1.56x on a +3.22% day, New Mexico datacenter news plus Stockton breakout call.
  • AMZN · Down · medium — Below EMA20 (-1.5%), RSI 45.8, gap -1.41%, zero conviction and only in-line with WMT/COST despite $130B CapEx; logistics headlines (21 Air suits, driver layoffs) plus WTI $102.63 pressure the cost line.
  • META · Flat · low — Strongest trend at +9.4% vs EMA20 but RSI 70.8 is extended, IV30 sits below RV20 (-1.7), and Cox/Olivan Form 4 sales into $612–651 argue against chasing here.
  • NVDA · Up · low — Below EMA20 (-3.7%), RSI 43.9, gap -3.23% on sector beta (in-line with AMD/AVGO); IV30 25.0 vs RV20 45.3 makes downside cheap to own, and CapexIndex/TSMC YoY favor a mean-reversion bounce.
  • TSLA · Flat · low — RSI 51.5, +0.6% vs EMA20, RVOL 0.82x, 31st 52w percentile; Roadster/halo-vehicle headlines offset by copper +1.13% and IV30 62.8 vs RV20 51.1 pricing event risk that isn't scheduled.

Catalysts to Watch

  • Long-end yields: a confirmed 5.00%+ 10Y print flips GOOGL/MSFT longs and hits AAPL's 90th-percentile valuation first.
  • Semi-cap follow-through — another SMH/ASML down leg drags NVDA below the bounce thesis regardless of CapEx structure.
  • China's overseas-travel law and Iran sanctions flow: supply-chain and demand read-through for AAPL, TSLA, AMZN.

Risks

  • HY OAS tightening to 2.65% invites a benign read; equity/duration stress can run well before credit confirms, making the "five above EMA20" breadth stale fast.
  • Feed caveats: hyperscaler CapEx unavailable and TSMC monthly level printing $0M — the structural override rests on YoY direction only, and GOOGL/NVDA skew data is absent.

Hypothetical next-session read from tape + desk synthesis. Not investment advice.

Bud Fox Research · Mag7 Desk Note #115 · DESK NOTE 115 · 15 SEPT 2026 · 07:23 ET

Published 7:23 AM ET · Market data through 7:23 AM ET

For informational purposes only. Not investment advice. Data from third-party sources; Bud Fox does not guarantee completeness or timeliness. Past performance is not indicative of future results.

Mag7 Desk Note #115 · Tuesday, September 15, 2026 at 7:23 AM EDT